For many of us, this year’s Thanksgiving won’t be the large, chaotic gathering it often is. But whether or not we’re only setting a few places at the table, and whether or not we decide to roast a turkey, let’s not lose…Read more What I’m Grateful For in 2020
It’s safe to say that almost nothing this year has gone according to plan. That’s not to mention that the days are getting shorter, and we’re all confronting the reality of winter in the thick of a pandemic. So, how are you…Read more Are Your Coworkers OK? How to Build Team Trust and Cohesion While Working from Home
This article was originally published in CU Insight. If you’re like most credit unions, your marketing has been all about triage over the past, chaotic, few weeks. You’ve doubled down on digital tools, told your members about closed branch lobbies and new…Read more Your Members are Still Focused on COVID-19 – Your Marketing Needs to Be, Too
First, there are the reactive tasks to attend to, some of which may feel like reverse fire drills, like updating your COVID-19 resource page and your location pages with any new information about opening branches or expanding hours. You’ll probably want to…Read more FAQ: Amidst So Much Talk of Reopening, Where Should We Be Focusing our Messaging?
Innovation is often born out of crisis. After all, when everything is running smoothly, there isn’t much need to think differently. But are credit unions only reacting to the crisis at hand, or are they taking the opportunity to step back and…Read more Think Big and Dream Bigger: Innovation in the Midst of Crisis
One of our clients, who recently linked a survey from their alert bar to better understand their members’ current financial needs, reported that the survey received over 8,000 responses! The stunning response certainly speaks to members’ heightened financial anxieties and a need to…Read more FAQ: How Can We Show our Members that We’re Listening and Responding to Their Needs?
There is definitely an appetite for financial guidance right now, and credit unions who have long struggled with a lackluster ROI on financial education may now see their efforts yield more meaningful results. Clients who are posting relevant educational content have seen…Read more FAQ: How Can I Ramp up our Online Financial Education Efforts in a Meaningful and Effective Way?
Based on what we see when looking at client analytics, visitors using insite search typically account for less than one percent of total visitors. This is a good thing, as high insite search usage could indicate broader problems with your website navigation…Read more FAQ: How Can I Improve Insite Search on Our Website so that Members See Relevant Results?
In the coming months, as we shift from crisis mode to our “new normal,” companies will no doubt be hungry to start selling again. But what about our appetite as consumers? Becky Smith, Chief Strategy & Marketing Officer of SECU Credit Union,…Read more Doing The Right Thing: The New Competitive Advantage for Credit Unions