Who We Are

We’re a worker-owned cooperative and certified B Corp that is constantly seeking Everybody Wins solutions — for our clients, our team, our community, and our world.

Building positive long-term relationships is our thing. At PixelSpoke, both clients and employees tend to stick around.

Our carefully developed learning environment keeps our team members at the forefront of new technology and ideas. That means we’re constantly challenging ourselves while bringing higher value to our clients.

PixelSpoke offers a personalized approach to web design backed by substantial research and industry knowledge.

— Kim Faucher, Trailhead Credit Union

Our Core Values

We’re serious about our core values — they shape how we communicate with clients and each other. They guide all of our decisions, including hiring employees, selecting clients, and working through difficult situations.

Everybody Wins

We work to understand each party’s interests, have a commitment to listening and empathy, and create multiple options for positive outcomes.

Solutions not Blame

We take ownership of problems, individually and collectively.

Improve Every Day

We are always looking for what we can start, stop, or continue doing to improve.

Enjoy the Journey

We are intentional about finding and sharing moments of joy and gratitude.

Curiosity with a Purpose

Constant learning is the fuel that leads to compelling ideas for our clients and our company.


We are open, honest, and vulnerable in our dealings with others.

Our Team

We’re a curious, motivated, team-focused bunch. We also remember to have some fun along the way.

Alexis Bingham
Alexis Fun

Alexis Bingham (She/Her)

Operations Specialist

A passionate optimist, I find practical solutions and create meaningful impact for my team. →

Arian Cabezas (He/Him)

Senior WordPress Developer & Co-Owner

"I believe everything is possible, this drives me to face any challenge with courage, intellect, and passion." →

AviYonce Scott

AviYonce Scott (She/Her)

Content Manager & UX Copywriter

I am an avid achiever and futuristic thinker who enjoys leveraging my intellect to capture an idea and see it through until the end. →

Cameron Madill (He/Him)

Founder & Advisor

"I love working on big, complicated challenges where I can define the mountaintop and bring a team together to climb the mountain and enjoy the journey together." →

Dave Drouin (He/Him)

President & Co-Owner

"I love collaboration, and am inspired by the unique qualities of others, while aspiring to dissolve the myth that we are separate." →

Devin Stanfield
Devin Stanfield

Devin Stanfield (She/Her)

Senior Digital Analyst

"I am an action-oriented high achiever who loves to learn, think, and bring out the best in others." →

Elie Herrera (He/Him)

Senior WordPress Developer & Co-Owner

"I am an organized learner committed to finding opportunities for team bonding." →

Fitz Ryland

Fitz Ryland (He/Him)

Technology Director & Co-Owner

"Learning new things, collecting new information, and contemplating where we are now and how we got here helps me to see what we are best at and where to go next." →

Katie Stone

Katie Stone (She/Her)

CEO & Co-Owner

"I love playing the role of team captain. I’m positive, caring, and I excel at removing obstacles and helping my teammates achieve success." →

Kerala Taylor

Kerala Taylor (She/Her)

Senior Manager of Marketing & Co-Owner

"I'm a strategic thinker who thrives in diverse environments and loves to collect, wrestle with, and generate big ideas." →

July Luna
Luna on Guitar

Luna (She/Her)

Wordpress Developer & Co-Owner

"I'm a joyful dreamer who loves human connection and enjoys turning strangers into new friends." →

Nancy D'Inzillo

Nancy D'Inzillo (She/They)

UX Director & Co-Owner

"I leverage my curiosity to collect and think through all information to solve problems with intention and forethought." →

Ryan Simsich

Ryan Simsich (He/Him)

Senior UX Designer & Co-Owner

"I am an optimistic, innovative thinker who creates safe and joyful spaces for others." →

Sean Adams
Sean Adams - alt

Sean Adams (He/Him)

Account Manager

"I cultivate valuable relationships with my clients and execute strategic planning to meet yearly goals." →

Seth Leamer (He/Him)

Senior Project Manager

"I am a unique thinker who generates flexible solutions to projects and systematic issues while incorporating both client and team perspectives." →

Thomas Huskey
Thomas Huskey -alt

Thomas Huskey (He/Him)

Account Manager

"I am a holistic decision maker who shines as both an individual and member of a team.” →

Ula Kuras (She/Her)

Director of Client Services & Co-Owner

"I value deep relationships and bring connection and pragmatism to my team." →

Our History

Since our founding over 15 years ago, PixelSpoke has grown into a tight-knit team of 15, spanning four states and four countries.

  • 2003

    PixelSpoke is founded as Synotac (father + son in Bulgarian and Croatian) by father-son team Bill and Cameron Madill.

  • 2005

    PixelSpoke makes its first hire and moves from a living room into a real office.

  • 2013

    We change our name from Synotac to PixelSpoke to reflect our commitment to helping clients connect with customers online.

  • 2014

    PixelSpoke becomes a B Corp, making a public commitment to its long-held belief that business can be a force for good.

  • 2015

    PixelSpoke makes an intentional shift into the credit union industry, while still maintaining our broader focus on mission-driven companies.

  • 2020

    PixelSpoke transitions from a single-member LLC to a worker-owned cooperative. Five founding team members become worker-owners.

Our Commitment to Impact

We don’t just have one bottom line — we have three. Our people, planet, and profit drive all of our business decisions.

Certified B Corp

As a B Corp, we believe that business can, and should be, a force for good. We balance purpose and profit by answering to a triple bottom line, measuring social and environmental performance, public transparency, and legal accountability as part of the nonprofit B Lab’s biannual certification process.

Worker-Owned Cooperative

PixelSpoke is a worker-owned cooperative, which means we’re owned and run democratically by our worker owners. This ownership structure enables us to live our beliefs by promoting civic participation, reducing inequality, increasing employee engagement, and ensuring our long-term sustainability.

Read the PixelSpoke Worker Cooperative Bylaws.

Worker Cooperative Logo

Committed to Diversity, Equity, and Inclusion

PixelSpoke stands against all forms of oppression, including racism, transphobia, classism, sexism, ableism, and xenophobia. Our shared passion for empathy, kindness, and positive change has motivated us to look deeply at our role in perpetuating systemic inequality. To make diversity, equity, and inclusion (DEI) a core focus in our company’s strategy, policies, and practices, we commit to taking focused and sustained action through listening to the voices of Black, Brown, Indigenous, and marginalized peoples, prioritizing ongoing DEI trainings for our team, bringing more historically untapped people into our community, advocating for legislative change, and supporting organizations that work toward expanding opportunity and creating a more just and equitable world.

Black Lives Matter

Carbon Neutral

We’ve joined TerraPass in the fight against climate change by funding projects that destroy greenhouse gases and produce renewable energy. Our low carbon footprint, coupled with the purchase of carbon offsets through TerraPass, has enabled us to significantly reduce our carbon footprint.

Terrapass Badge