If you’re a credit union marketer who feels like you should be doing more with automation and personalization, but you’re not sure how, you’re not alone. Kristin Harrison, Director of Business Development for WebStrategies, joins us to talk about why personalization has…Read more Does Your Credit Union Struggle with Personalization? Here’s How To Get it Right.
Every credit union would like to be every member’s primary financial institution—the place they turn first whenever they have a new financial need, concern, or goal. And while it’s always taken time, effort, and a well-crafted strategy to build long-term relationships with…Read more The 3 Key DOs and DON’Ts of Lifecycle Marketing
Have you spent the last month assuring jittery members that their hard-earned assets are safe? It’s been an undeniably nerve-wracking time. But all crises come with opportunities. As news around bank runs and general economic uncertainty continues to dominate headlines, you can…Read more Why Your Credit Union Won’t Go the Way of SVB
If you’ve worked at your credit union for a good chunk of time, chances are you’ve been around for a rebrand (or two). Sometimes it’s a name change that inspires the rebrand, sometimes it’s a recognition that your logo and color palette…Read more Most Credit Union Rebrands Overlook This One Crucial Thing
When it comes to the climate crisis, do credit unions have a role to play? It’s a valid question in a polarized world. For some members, the topic is a “no brainer”—an issue your credit union must take a stand on. Others might feel…Read more 3 Ways to Market Clean Energy Products to Your Members
I have yet to meet anyone who loves to floss…and no one less so than my father 🤣. But since we all know it’s important to prevent gum disease and cavities, many of us do it anyway, if somewhat grudgingly. We know…Read more Prevent Digital Decay: 7 Practices to Optimize Your Website’s Health and Longevity
Which is more important to the success of your credit union—heroes or habits? The notion of a hero is certainly tantalizing at first glance. Who doesn’t love the idea of overcoming impossible odds to make something great happen? Proving the naysayers who…Read more Why Habits, Not Heroics, Are Key to Credit Union Success
In my early days of working with credit union clients, I attended my first credit union trade show in my capacity as a board member. As I mingled with other attendees and went to sessions, I was struck by how frequently the…Read more Can Credit Unions and Vendors be BFFs?
What do credit union marketers have to do with employee retention and engagement? A lot, according to Teshia Davis, VP of People at SECU. Teshia joins our Remarkable Credit Union podcast to talk about how SECU has navigated the Great Resignation by…Read more Appreciate, Advocate, and Align: Lessons from The Great Resignation