In the financial services space, bigger is often perceived as better. Bigger can mean more resources and branches, more economies of scale and financial stability, and more products and digital tools—critical in an era when 78% of American adults say they prefer to bank…Read more What Small Credit Unions Can Teach the Big Dogs
All of us have our favorite brands, but why do we like them so much? Why do some brands resonate and others fall flat? “Brand” can be hard to pinpoint — there are as many definitions as there are blog posts, articles,…Read more 5 Common Myths About Credit Union Brands
Most credit unions have a set of brand guidelines that include dos and don’ts for their color palettes, logos, images, graphics, and copy. But do guidelines like these truly capture the essence of your brand? Allison Netzer, Chief Marketing & Strategy Officer…Read more Does Your Credit Union Think Like a Brand?
To TikTok or not to TikTok? It’s a question that might seem to have an obvious answer for credit unions—after all, should you, protector of financial well-being, use a channel best known for dance moves, make-up tips, and soul-staring cats to help consumers manage…Read more Hey Credit Union Marketers, It’s Time to Talk TikTok
Not everyone likes to think that a consumer chose their credit union simply because of a great rate, but we all know that’s the case for some portion of every credit union’s membership. In fact, a study by Morning Consult reveals that “prices and…Read more They Came for the Deposit Rates. How Do You Convince Them to Stay?
Like every credit union marketer, you’re likely on the hunt for better ways to use your data. You’re sitting on a metaphorical mountain of it, and there’s plenty of evidence to suggest the benefits of using it well. But if you’re facing…Read more Is Your Data Telling You to Make More Bad Loans?
Bank collapses, recession forecasts, and rising interest rates, oh my! If there’s anything we know for certain, it’s that uncertainty is here to stay. As much as we’ve tried to get back to “normal,” the volatility that Covid set in motion seems…Read more Healthy Growth in the Age of Economic Uncertainty
If you’re a credit union marketer who feels like you should be doing more with automation and personalization, but you’re not sure how, you’re not alone. Kristin Harrison, Director of Business Development for WebStrategies, joins us to talk about why personalization has…Read more Does Your Credit Union Struggle with Personalization? Here’s How To Get it Right.
Every credit union would like to be every member’s primary financial institution—the place they turn first whenever they have a new financial need, concern, or goal. And while it’s always taken time, effort, and a well-crafted strategy to build long-term relationships with…Read more The 3 Key DOs and DON’Ts of Lifecycle Marketing