Every credit union wants to be the resource members turn to when they have a financial need or challenge. But what does it take to become the choice members think of first? The best mortgages? Great CD rates? Low fees? Those are important, of…Read more How to Stay Top of Mind and Wallet
Your website is one of your credit union’s most critical marketing workhorses—no surprise at a time when most consumers (71%) prefer to manage their financial accounts through digital channels. But is it working as hard as it could be to deliver an experience that…Read more The 5 Questions You Should Be Asking to Boost Your Website’s ROI (But Probably Aren’t)
We all know that products are a credit union’s bread and butter, so to speak. But a “product-first” mentality can result in more transactional relationships with your members, not to mention a product mix that may not fully meet their needs. This…Read more Partnerships Before Products: How LES People’s FCU Drives Systemic Change
As AI has wriggled its way into more nooks and crannies of our everyday lives, we’ve been hearing quite a bit of chatter about technology versus humanity. We’re not here today to speculate about possible dystopian futures, but we are here to…Read more At This Tech-Forward Credit Union, People Still Come First
Welcome to our 100th episode of The Remarkable Credit Union podcast! We couldn’t have asked for a better guest to help us celebrate this milestone—the inimitable Linda Bodie, Chief + Innovator at Element Federal Credit Union. Linda joins us to share some…Read more How Element FCU Defies the Odds with Grit, Humor, and Heart
A lot of credit unions seem to be thinking about influencer marketing, but very few are actually doing it. Why? Well, the notion of paying someone outside your credit union to talk off-script about your brand is a little intimidating, to say…Read more Under The Influence: 5 Key Questions to Ask Before Diving into Influencer Marketing
In the financial services space, bigger is often perceived as better. Bigger can mean more resources and branches, more economies of scale and financial stability, and more products and digital tools—critical in an era when 78% of American adults say they prefer to bank…Read more What Small Credit Unions Can Teach the Big Dogs
All of us have our favorite brands, but why do we like them so much? Why do some brands resonate and others fall flat? “Brand” can be hard to pinpoint — there are as many definitions as there are blog posts, articles,…Read more 5 Common Myths About Credit Union Brands
Most credit unions have a set of brand guidelines that include dos and don’ts for their color palettes, logos, images, graphics, and copy. But do guidelines like these truly capture the essence of your brand? Allison Netzer, Chief Marketing & Strategy Officer…Read more Does Your Credit Union Think Like a Brand?