The Remarkable Credit Union
Does Your Credit Union Think Like a Brand?
Most credit unions have a set of brand guidelines that include dos and don’ts for their color palettes, logos, images, graphics, and copy. But do guidelines like these truly capture the essence of your brand? Allison Netzer, Chief Marketing & Strategy Officer…Read more Does Your Credit Union Think Like a Brand?
Hey Credit Union Marketers, It’s Time to Talk TikTok
To TikTok or not to TikTok? It’s a question that might seem to have an obvious answer for credit unions—after all, should you, protector of financial well-being, use a channel best known for dance moves, make-up tips, and soul-staring cats to help consumers manage…Read more Hey Credit Union Marketers, It’s Time to Talk TikTok
Is Your Data Telling You to Make More Bad Loans?
Like every credit union marketer, you’re likely on the hunt for better ways to use your data. You’re sitting on a metaphorical mountain of it, and there’s plenty of evidence to suggest the benefits of using it well. But if you’re facing…Read more Is Your Data Telling You to Make More Bad Loans?
Healthy Growth in the Age of Economic Uncertainty
Bank collapses, recession forecasts, and rising interest rates, oh my! If there’s anything we know for certain, it’s that uncertainty is here to stay. As much as we’ve tried to get back to “normal,” the volatility that Covid set in motion seems…Read more Healthy Growth in the Age of Economic Uncertainty
The 3 Key DOs and DON’Ts of Lifecycle Marketing
Every credit union would like to be every member’s primary financial institution—the place they turn first whenever they have a new financial need, concern, or goal. And while it’s always taken time, effort, and a well-crafted strategy to build long-term relationships with…Read more The 3 Key DOs and DON’Ts of Lifecycle Marketing
Why Your Credit Union Won’t Go the Way of SVB
Have you spent the last month assuring jittery members that their hard-earned assets are safe? It’s been an undeniably nerve-wracking time. But all crises come with opportunities. As news around bank runs and general economic uncertainty continues to dominate headlines, you can…Read more Why Your Credit Union Won’t Go the Way of SVB