If someone were to ask how you thought the U.S. economy was doing, what would your answer be? Using several traditional metrics, the logical response might seem to be, “Fantastic.” After all, the unemployment rate is at a robust 4.1%, the dollar has continued to…Read more They Say the Economic Outlook is Strong. Your Members Might Beg to Differ.
Not too long ago, it seemed every credit union was talking about “digital transformation.” Then the Covid pandemic made digital table stakes for any bank or credit union. That’s a good thing, because consumers have told us time and again that they…Read more Your Digital Strategy Still Requires a Human-Centric Approach
Does it seem like there are more disasters than ever these days? Hurricanes and fires, floods and avalanches, wars and collapsing infrastructure. Pick a media channel, and we can almost guarantee you’ll be greeted by news of a catastrophe on any given…Read more When Disaster Strikes: How Credit Unions Are Uniquely Positioned to Respond
If someone asked what drove your credit union’s most recent innovation, how would you respond? Would you say something along the lines of, “We conducted a careful examination of member needs followed by a gap analysis, then created a strategic plan to…Read more Does Your Credit Union Suffer from Shiny Object Syndrome?
A lot of credit unions seem to be thinking about influencer marketing, but very few are actually doing it. Why? Well, the notion of paying someone outside your credit union to talk off-script about your brand is a little intimidating, to say…Read more Under The Influence: 5 Key Questions to Ask Before Diving into Influencer Marketing
In the financial services space, bigger is often perceived as better. Bigger can mean more resources and branches, more economies of scale and financial stability, and more products and digital tools—critical in an era when 78% of American adults say they prefer to bank…Read more What Small Credit Unions Can Teach the Big Dogs
All of us have our favorite brands, but why do we like them so much? Why do some brands resonate and others fall flat? “Brand” can be hard to pinpoint — there are as many definitions as there are blog posts, articles,…Read more 5 Common Myths About Credit Union Brands
Twenty years ago, when my father and I launched a fledgling marketing agency, I had no idea it would lead me to the credit union community, to the broader cooperative economy, or to a certification in marriage counseling. If I’m going to…Read more Three Unexpected Leadership Lessons I Learned During My 20 Years As a CEO
To TikTok or not to TikTok? It’s a question that might seem to have an obvious answer for credit unions—after all, should you, protector of financial well-being, use a channel best known for dance moves, make-up tips, and soul-staring cats to help consumers manage…Read more Hey Credit Union Marketers, It’s Time to Talk TikTok