With the New Year now upon us, it’s a good time to take stock and reflect on the events, opportunities, and challenges that occupied our days (and, sometimes, our sleepless nights!) during the last 12 months. Looking back at a year’s worth…Read more The Five Themes That Got Our Attention in 2024
Every credit union wants to be the resource members turn to when they have a financial need or challenge. But what does it take to become the choice members think of first? The best mortgages? Great CD rates? Low fees? Those are important, of…Read more How to Stay Top of Mind and Wallet
Eighteen years ago this coming January, I took a job here at PixelSpoke (then Synotac) as its Creative Director. And while I technically held that same job title until last year, I often say that I learned a heck of a lot…Read more Relationships Are Everything
Credit unions are always looking for better ways to meet their community’s financial needs. Time and time again, green lending programs have proven themselves to have broad appeal, low default rates, and the potential to help address one of the most urgent…Read more Now It’s Easier Being Green: The Why, How, and Why Now of Green Lending
Your website is one of your credit union’s most critical marketing workhorses—no surprise at a time when most consumers (71%) prefer to manage their financial accounts through digital channels. But is it working as hard as it could be to deliver an experience that…Read more The 5 Questions You Should Be Asking to Boost Your Website’s ROI (But Probably Aren’t)
If someone were to ask how you thought the U.S. economy was doing, what would your answer be? Using several traditional metrics, the logical response might seem to be, “Fantastic.” After all, the unemployment rate is at a robust 4.1%, the dollar has continued to…Read more They Say the Economic Outlook is Strong. Your Members Might Beg to Differ.
Not too long ago, it seemed every credit union was talking about “digital transformation.” Then the Covid pandemic made digital table stakes for any bank or credit union. That’s a good thing, because consumers have told us time and again that they…Read more Your Digital Strategy Still Requires a Human-Centric Approach
Does it seem like there are more disasters than ever these days? Hurricanes and fires, floods and avalanches, wars and collapsing infrastructure. Pick a media channel, and we can almost guarantee you’ll be greeted by news of a catastrophe on any given…Read more When Disaster Strikes: How Credit Unions Are Uniquely Positioned to Respond
If someone asked what drove your credit union’s most recent innovation, how would you respond? Would you say something along the lines of, “We conducted a careful examination of member needs followed by a gap analysis, then created a strategic plan to…Read more Does Your Credit Union Suffer from Shiny Object Syndrome?