Every credit union would like to be every member’s primary financial institution—the place they turn first whenever they have a new financial need, concern, or goal. And while it’s always taken time, effort, and a well-crafted strategy to build long-term relationships with…Read more The 3 Key DOs and DON’Ts of Lifecycle Marketing
Do you find yourself hit by the nagging feeling that a growing percentage of your members are struggling financially? Research proves it’s more than a feeling. The Financial Health Network’s 2022 Financial Health Pulse™ found that 70% of American adults are in a shaky…Read more Personalization, Products, and Partnerships: The 3 Ps of Impactful Financial Education
Ever since OpenAI released its ChatGPT artificial intelligence (AI) chatbot in November 2022, there’s been growing buzz around the role AI could play in pretty much every aspect of life. Emotions around AI range from wonder and excitement to worry and fear,…Read more How Can Credit Unions Leverage AI Without Eroding Member Trust?
Have you spent the last month assuring jittery members that their hard-earned assets are safe? It’s been an undeniably nerve-wracking time. But all crises come with opportunities. As news around bank runs and general economic uncertainty continues to dominate headlines, you can…Read more Why Your Credit Union Won’t Go the Way of SVB
Florida Governor Ron DeSantis has ended nearly six decades of perks for Disney, stressing that he will not allow “a woke corporation based in California to run our state.” A Texas law bans municipalities from doing business with financial institutions that have…Read more How to Market Your Credit Union’s Social Impact in the Era of ESG Backlash
If you’ve worked at your credit union for a good chunk of time, chances are you’ve been around for a rebrand (or two). Sometimes it’s a name change that inspires the rebrand, sometimes it’s a recognition that your logo and color palette…Read more Most Credit Union Rebrands Overlook This One Crucial Thing
As co-owners of a worker-owned B Corp marketing agency, we find it rather unfortunate that our core clients, credit unions, can’t be B Corps themselves. While the B Corp certification, which measures a company’s entire social and environmental impact, is meant to be…Read more Does Your Credit Union Meet these 5 Criteria for Assessing Impact?
Anyone who has tried to buy or rent housing in the last few years knows all too well that it’s expensive—really expensive. Research has found that housing price increases have outpaced inflation by 150% since 1970—which means the median home price isn’t the $177,788…Read more Beyond Competitive Rates — 3 Innovative Ways for Credit Unions to Make Housing More Affordable
Google Analytics. Whether you love it, loathe it, or fall somewhere in between, your credit union likely relies on it to understand your members and how they interact with your website, digital campaigns, and online tools. This resource has evolved over time—Universal…Read more Is Your Credit Union Ready for the Biggest Google Analytics Update in a Decade?