Twenty years ago, when my father and I launched a fledgling marketing agency, I had no idea it would lead me to the credit union community, to the broader cooperative economy, or to a certification in marriage counseling. If I’m going to…Read more Three Unexpected Leadership Lessons I Learned During My 20 Years As a CEO
Not everyone likes to think that a consumer chose their credit union simply because of a great rate, but we all know that’s the case for some portion of every credit union’s membership. In fact, a study by Morning Consult reveals that “prices and…Read more They Came for the Deposit Rates. How Do You Convince Them to Stay?
Bank collapses, recession forecasts, and rising interest rates, oh my! If there’s anything we know for certain, it’s that uncertainty is here to stay. As much as we’ve tried to get back to “normal,” the volatility that Covid set in motion seems…Read more Healthy Growth in the Age of Economic Uncertainty
Fraud—or the opportunity for fraud—is pretty much everywhere. In our increasingly online world, virtually every aspect of our personal and professional lives is vulnerable. In 2022, U.S. consumers lost nearly $8.8 billion to some kind of fraud, and credit union fraud rates increased by…Read more Fighting Fraud Starts with Educating, Enlisting, and Engaging Your Members
Most credit unions are fiercely committed to their local communities, and we think that’s great. Sometimes, though, it’s important to take a few steps back and broaden our perspective. That’s where the World Council of Credit Unions (WOCCU) comes in. Today, we’re…Read more How Credit Unions Can Think, And Act, Globally
If you’re a credit union marketer who feels like you should be doing more with automation and personalization, but you’re not sure how, you’re not alone. Kristin Harrison, Director of Business Development for WebStrategies, joins us to talk about why personalization has…Read more Does Your Credit Union Struggle with Personalization? Here’s How To Get it Right.
Every credit union would like to be every member’s primary financial institution—the place they turn first whenever they have a new financial need, concern, or goal. And while it’s always taken time, effort, and a well-crafted strategy to build long-term relationships with…Read more The 3 Key DOs and DON’Ts of Lifecycle Marketing
The “About” pages on credit union websites are full of stories about humble beginnings—small groups of people getting together to pool their resources. Nueva Esperanza Credit Union has a similar story, but with one crucial difference: It was founded in 2010. This…Read more How to Start a Credit Union from the Trunk of Your Car
Credit unions have long been enthusiastic champions of their communities, but can they be doing more? How can they think outside the box to catalyze social change? Sharee Adkins, GoWest Credit Union Association Chief Impact Officer and Foundation Executive Director, joins us…Read more How Credit Unions Can Catalyze Social Change