RadiFi website on desktop and mobile

This Website Is Making Waves

RadiFi Credit Union Website Redesign

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About RadiFi

RadiFi Credit Union, formerly JAX Federal Credit Union, helps members with consistently low loan rates, credit and debt counseling, planning for the future, and more.

Here’s a snapshot of the credit union at the time of the website launch in March 2023:

  • Year founded


  • Asset size

    $580 million

  • Field of membership

    Northeastern Florida

  • Number of members


We have a wonderful partnership with PixelSpoke who collaborated with our RadiFi team to produce this awesome site! Thank you PixelSpoke team!

— Karen DeSalvo, Chief Experience Officer

Before and after shots of the RadiFi website redesign

About the project

RadiFi was ready to make some waves! The credit union was rolling out a new name, a new look, and a new tagline—and it needed a lively and modern new website to match.

From the outset of the project, PixelSpoke and RadiFi’s shared vision for the redesigned website included bringing RadiFi’s new brand to life, building a website that informs and promotes, and creating a partnership for continual improvement.

Here’s how we partnered to achieve these goals:


Bringing RadiFi’s new brand to life

The website reflects the credit union’s new brand, developed by our friends at Strum, with energetic design motifs that carry visual themes from the credit union’s new logo and “Make Waves” tagline across the site. A vibrant color palette and evolved brand voice reflects the verve and vigor of the credit union’s new name. The end result is a dynamic, user-friendly experience that visually captures the RadiFi brand essence.

RadiFi Credit Union homepage on laptop

Building a website that informs and promotes

Whether a visitor is looking for information about a product or service, has a question to ask, is ready to apply for a loan or open an account, or wants to explore financial education resources and tools, the new site’s streamlined and highly intuitive navigation gets them where they need to go. The website includes added layout options to help make content more accessible and scannable. A sticky sub navigation element enables visitors to directly access sections of interest on long-scroll product pages, while new insite search functionality helps visitors find what they need across the site.

RadiFi's new mobile website navigation

Creating a partnership for continual improvement

The website is built using flexible WordPress templates that empower the RadiFi marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, RadiFi and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of RadiFi members.

Rates tables on RadiFi's new website

By the numbers

In the three months after launch…

  • Organic search traffic increased by

  • "Open an Account" pageviews increased by

  • Page load time improved by


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