Embold Credit Union website on desktop and mobile.

Embold Credit Union

With a new look and a new name, Embold needed a bold new website to match.

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About Embold

Formerly Clackamas Federal Credit Union, Embold has been serving its community since 1957. It is committed to bringing innovative financial services to its membership, including ITIN lending services, Payday Alternative Loans, and financial planning specific to families of special needs children.

Here’s a snapshot of the credit union at the time of the website launch in February 2023:

  • Asset size

    $616 million

  • Number of branches


  • Number of members

    Over 35,000

  • Field of membership

    Oregon’s Clackamas, Marion, Multnomah, Polk, Washington, and Yamhill counties

Great design, smart and compelling copy, wonderful dev support, and great colleagues to work with. You are some of my favorite partners!

— Hilary Kissell, Director of Marketing and Community Development, Embold Credit Union

About the project

We had three main objectives: 1) Bring Embold’s new name and brand to life, 2) Upgrade and modernize the site UX and functionality, and 3) Offer an improved Spanish-language version of the site.


Bringing Embold’s new name and brand to life

Embold Credit Union is all about daring to bank boldly and dream big. The new website reflects the credit union’s evolved brand, with updated icons, fonts, and other visuals.

Background patterns, complemented by rounded images and other components, carry visual themes from the credit union’s new logo across the site. A vibrant color palette lends the site a greater sense of energy, and the updated copy reflects the verve and vigor of the credit union’s new name.

New Embold homepage

Upgrading and modernizing the site

The new website includes added layout options to help make content more accessible and scannable. A sticky sub navigation element enables visitors to directly access sections of interest on long-scroll product pages, while new insite search functionality helps visitors find what they need across the site. An optimized image uploader aims to improve both SEO and site speed.

New page layout on Embold website

Offering an improved Spanish-language version of the site

With its strong legacy of community involvement and unique ITIN lending products, Embold has long been committed to serving the region’s immigrant populations, a commitment that is also reflected in the Spanish-language version of its website. As part of the redesign, we upgraded the website’s translation tool, creating a more seamless and accurate Spanish-language experience that will be continually updated as future changes are made to the site.

Spanish-language version of Embold's new website

By the numbers

In the first three months after launch:

  • Increase in users

  • Increase in sessions

  • Increase in unique pageviews


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