Embold Credit Union
With a new look and a new name, Embold needed a bold new website to match.
Number of branches
Number of members
Field of membership
Oregon’s Clackamas, Marion, Multnomah, Polk, Washington, and Yamhill counties
Great design, smart and compelling copy, wonderful dev support, and great colleagues to work with. You are some of my favorite partners!
— Hilary Kissell, Director of Marketing and Community Development, Embold Credit Union
Bringing Embold’s new name and brand to life
Embold Credit Union is all about daring to bank boldly and dream big. The new website reflects the credit union’s evolved brand, with updated icons, fonts, and other visuals.
Background patterns, complemented by rounded images and other components, carry visual themes from the credit union’s new logo across the site. A vibrant color palette lends the site a greater sense of energy, and the updated copy reflects the verve and vigor of the credit union’s new name.
Upgrading and modernizing the site
The new website includes added layout options to help make content more accessible and scannable. A sticky sub navigation element enables visitors to directly access sections of interest on long-scroll product pages, while new insite search functionality helps visitors find what they need across the site. An optimized image uploader aims to improve both SEO and site speed.
Offering an improved Spanish-language version of the site
With its strong legacy of community involvement and unique ITIN lending products, Embold has long been committed to serving the region’s immigrant populations, a commitment that is also reflected in the Spanish-language version of its website. As part of the redesign, we upgraded the website’s translation tool, creating a more seamless and accurate Spanish-language experience that will be continually updated as future changes are made to the site.
Increase in users23%
Increase in sessions8%
Increase in unique pageviews13%