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The Themed Credit Union: The Launch of the Clean Energy Credit Union
Last updated: March 11, 2020
In this episode we discuss the 3-year journey from concept to launch of the Clean Energy Credit Union, a credit union entirely focused on clean energy loans. Blake Jones, the founding board chair, discusses their innovative strategy for growth despite being unable to raise capital, their unique partnership with a national non-profit, and how they are focusing on consumer passions and an unmet market need to build a different kind of credit union.
Cameron’s Key Takeaways
- People are eager to put their money somewhere that matches their values, especially in the current political climate.
- By doing something radically different – fusing the CU model with social enterprise – they are getting a massive amount of natural buzz.
- By directly connecting with the mission and values of a non-profit, credit unions have a huge opportunity to attract members and get access to likeminded individuals.
p.s. Interested in the Cause Marketing whitepaper mentioned in the podcast? Find it here >>>