Redefining what a financial partner can do

Reliant Credit Union: Winner of a 2021 CUNA Diamond Award

About Reliant Credit Union

Members join Reliant Credit Union because of its focus on local banking and community impact, its highly competitive rates, its convenient digital tools, and the financial guidance it offers. Reliant works proactively to identify its members’ needs and create solutions. Not everyone fits into the same mold, and Reliant celebrates that.

Here’s a snapshot of the credit union at the time of the website launch in September 2020:

Asset size

$550 million
Number of branches

Nine
Number of members

40,000
Field of membership

Anyone who lives or works in Monroe, Ontario, and Wayne counties in the Finger Lakes region of New York

“

From our very first meeting we felt a true partnership and not just a client! Our account manager proactively provided valuable suggestions, solutions, and best practices to keep us on a track throughout the project.

— Julie M. Allen, Marketing Manager

About the project

From the outset of the project, PixelSpoke and Reliant identified three primary goals for the website redesign: 1) Bring Reliant’s culture of friendly service online, 2) Reflect and reinforce Reliant’s updated brand, and 3) Make it easy for members and prospects with intuitive, user-friendly navigation.

Bringing Reliant’s culture of friendly service online

Though Reliant is well-known for its legendary member service, its previous website did not reflect the warmth and friendliness of the credit union’s in-branch experience. With updated copy, testimonials, and member photos and videos, the new website has a personable, welcoming look and tone that is consistent with its “people helping people” philosophy.

Reflecting and reinforcing Reliant’s updated brand

The upbeat look and feel also showcases Reliant’s refreshed brand and new tagline: “Achieve life.” Its aspirational copy and images are a celebration of each member’s unique financial journey and a recognition of the fact that not everyone fits the same mold. The new website drives home the message that Reliant’s mission is to empower its members, not just push products — and in the process, redefine what a financial partner can be.

Making it easy for members and prospects with intuitive, user-friendly navigation

Whether using a desktop, tablet or phone, visitors to Reliant’s new website can enjoy a cleaner, simpler look with easy-to-use navigation and robust product pages featuring relevant rates, calculators and FAQs. Reliant’s new location finder points members to their nearest branch or ATM from any device, including more than 5,600 shared branches across the country.