Keeping it local
OnPoint Community Credit Union: Winner of 2022 MAC and Davey Awards
Number of branches
Number of members
Field of Membership
28 counties in Western Oregon and two counties in Southwest Washington
PixelSpoke is a hard-working team with consistent, reliable results, flexible to our various changes and requests for new ideas and a strategic partner with a pulse on industry trends and consumer behavior.
— Liz Martin, Director of Marketing at OnPoint Community Credit Union
Updating the look and feel
The new website reflects OnPoint’s more vibrant look and feel, with updated icons, fonts, and other visuals. Increased content density lends the site a greater sense of energy, and subtle animations on testimonials and call to action buttons further reinforce new branding elements.
Placing relevant content at visitors’ fingertips
The new website also includes added layout options to help make the content more accessible and scannable. Sidebars offer rates, calculators, blog posts, financial education tools, and other relevant callouts in context on product pages, drawing attention to the robust suite of tools and resources that OnPoint has to offer its members.
Optimizing location pages
In 2021, OnPoint underwent the largest branch expansion in its history, reinforcing the credit union’s commitment to its members and the Northwest region. Its location pages have been reimagined to ensure that crucial information is presented upfront, while also leaving room to communicate the unique personality of each branch.