OnPoint website, 2022 Davey and MAC Award winner

Keeping it local

OnPoint Community Credit Union: Winner of 2022 MAC and Davey Awards

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About OnPoint Community Credit Union

OnPoint is a well-known and beloved institution here in our home state of Oregon. Its roots date back to 1932, when 16 school teachers got together to create a safe place to save their money and provide low-cost loans to other teachers and their families. It has since grown to be the largest community-owned financial institution in Oregon.

Here’s a snapshot of the credit union at the time of the website launch in November 2021:

  • Asset size

    $9 billion

  • Number of branches


  • Number of members


  • Field of Membership

    28 counties in Western Oregon and two counties in Southwest Washington

PixelSpoke is a hard-working team with consistent, reliable results, flexible to our various changes and requests for new ideas and a strategic partner with a pulse on industry trends and consumer behavior.

— Liz Martin, Director of Marketing at OnPoint Community Credit Union

About the project

We first redesigned OnPoint’s website in 2019, which won a 2020 CUNA Diamond Award. We have since worked on an ongoing basis with the credit union as a digital marketing partner and were excited to have the opportunity to revisit the site design in 2021. The latest website redesign aimed to update the look and feel to align with new branding elements; place relevant content at visitors’ fingertips by contextually embedding key tools, resources, and calls to action; and better optimize location pages on the heels of OnPoint’s massive expansion into Fred Meyer stores.


Updating the look and feel

The new website reflects OnPoint’s more vibrant look and feel, with updated icons, fonts, and other visuals. Increased content density lends the site a greater sense of energy, and subtle animations on testimonials and call to action buttons further reinforce new branding elements.

OnPoint Community Credit Union auto loans page on mobile

Placing relevant content at visitors’ fingertips

The new website also includes added layout options to help make the content more accessible and scannable. Sidebars offer rates, calculators, blog posts, financial education tools, and other relevant callouts in context on product pages, drawing attention to the robust suite of tools and resources that OnPoint has to offer its members.

OnPoint Community Credit Union website page on desktop

Optimizing location pages

In 2021, OnPoint underwent the largest branch expansion in its history, reinforcing the credit union’s commitment to its members and the Northwest region. Its location pages have been reimagined to ensure that crucial information is presented upfront, while also leaving room to communicate the unique personality of each branch.

OnPoint Community Credit Union location page on mobile

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