About the project

We had three main objectives:

OBJECTIVE 1

Building a website that appeals to diverse demographics

With a streamlined color palette, layered shapes, and subtle animations, the website offers a dynamic, user-friendly experience for visitors of all ages. Whether they are looking for information about a product or service, have a question to ask, are ready to apply for a loan or open an account, or want to explore financial education resources and tools, the new site’s highly intuitive navigation gets them where they need to go. Multipath calls to action on product pages enable visitors to choose how they take the next step, whether it’s by calling, applying online, or visiting a nearby branch.

To meet the growing Hispanic population in the credit union’s field of membership it was important to Patriot to be able to offer a Spanish-language version of the new site. Every page of the site offers a similar version translated into Spanish in order to communicate efficiently with Spanish speaking members.

OBJECTIVE 2

Enhancing self-serviceability

The website includes added product page layout options to help make content more accessible and scannable, with multiple calls to action throughout the page, as well as easily accessible ways to apply for a loan online, make a loan payment, and open an account from any page on the site. A robust “Open an Account” page outlines the benefits of joining the credit union, including what differentiates Patriot from banks, and a clear step-by-step process that outlines everything you need to get started. For current members, a promo spot in the Online Banking login dropdown helps Patriot communicate special offers and timely announcements to members who would otherwise go directly to online banking.

OBJECTIVE 3

Creating a partnership for continual improvement

The website is built using flexible WordPress templates that empower the Patriot marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, Patriot and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of Patriot members.