About the project

From the outset of the project, PixelSpoke worked with the Mirastar team to identify three primary goals of the website redesign, which was part of a broader rebrand and name change:

OBJECTIVE 1

Making current and prospective members feel at home

Mirastar’s new brand is brave, bright, and personal, reflected in the website’s vivid color palette, vibrant design, and approachable language. Subtle scrolling animations add an element of delight, and design motifs throughout the site reinforce the credit union’s new logo. Warm, authentic, and diverse photography helps to convey Mirastar’s inclusive vision of prosperity for all.

OBJECTIVE 2

Modernizing and enhancing the user experience

Whether visitors are looking for information about a product or service, are ready to apply for a loan or open an account, or need to find a nearby ATM, the site’s revamped and highly intuitive navigation gets them where they need to go. Rates are easily located on a dedicated page and integrated on relevant product pages, and a new and improved blog keeps visitors up to date on the latest announcements and financial wellness tips. The Mirastar website is built using flexible WordPress templates that empower the marketing team to update rates, product pages, photos, blog, and other information as needed. 

OBJECTIVE 3

Showcasing Mirastar's commitment to community

Mirastar's homepage leads with mission over products, with language that focuses on lifting up communities and members. A robust impact section, accessible from the main navigation, helps to communicate the depth and breadth of Mirastar’s commitment. It includes a community event calendar to help members locate volunteer opportunities and other local events.