Seattle Credit Union

About the project

From the outset of this project, we worked with the Seattle Credit Union team to identify three primary goals for the website redesign: 

OBJECTIVE 1

Telling the Seattle Credit Union story

With authentic local photography and slideshows that illustrate the Seattle Credit Union difference, the new website clearly communicates the credit union’s unique history and value proposition. Graphic elements in the footer generate delight and reinforce a sense of place, including a subtle depiction of Sasquatch walking between two pine trees.

Under “Our Story” in the main navigation, a comprehensive About page shares the credit union’s history, as well as the cooperative principles that guide the member-owned financial institution. A comparison table clearly lays out what distinguishes financial cooperatives like Seattle Credit Union from traditional banks.

OBJECTIVE 2

Providing an accessible and inclusive online experience

Seattle Credit Union values prosperity for all, and this messaging is integrated throughout the new website. The photos capture the diversity of the region the credit union serves, and the copy is both accessible and inviting. A language toggle in the header enables visitors to access the entire site in Spanish. 

The website also highlights products that help put financial wellness within reach for underserved populations, including no-interest auto loans, citizenship loans, and path to ownership mortgages.

OBJECTIVE 3

Streamlining the navigation and actively engaging visitors

ItWe modernized the look and feel of the website and evolved the navigation to make it more intuitive and create a seamless experience, whether visitors are interested in  opening an account, making a loan payment, finding an ATM, logging into online banking, or exploring financial education resources.

The homepage invites visitors to find best-fit products based on their financial goals, and guided selling options on product pages further support them in their financial journeys. Interactive calculators embedded in relevant product pages help visitors estimate potential monthly payments before making a buying decision. 

Seattle Credit Union’s Online & Mobile Banking page offers an interactive tour of its mobile banking app, enabling visitors to explore features like digital wallets, bill pay, credit score checks, and more. Visitors are able to see screenshots from the app, helping both current members to familiarize themselves with the mobile banking features they have at their fingertips and prospects to understand the extensive array of digital banking features available to Seattle Credit Union members.