Case Study: Marine Credit Union Website Redesign

About Marine Credit Union

Marine’s commitment to community has been its guiding principle since it opened the doors to its first branch nearly a century ago. This commitment has helped the credit union expand to locations in Wisconsin, Iowa, and Minnesota.

Here’s a snapshot of the credit union at the time of the website launch in February 2025.

$1.06M Asset size
17 Number of branches
85K Number of members

Actively engage website visitors

Help visitors easily access the information and services they need

Convert prospects to members

OBJECTIVE 1

Actively engaging website visitors

The new website offers intuitive navigation, an improved graphical user interface, and easy-to-find information. Whether visitors are looking to learn more about a product or service, are ready to apply for a loan or open an account, or need to find a nearby ATM, the site’s revamped and user-friendly navigation gets them where they need to go. Rates are easily located on a dedicated page and integrated on relevant product pages; similarly, a robust Help section consolidates and categorizes the most common member questions, which are also embedded on relevant product and service pages.

OBJECTIVE 2

Helping visitors easily access the information and services they need

A bright, clean, and consistent color scheme gives the site a unique look and feel, while graphical map and location marker elements reinforce the “chart your course” messaging on the homepage. Interactive tools engage visitors, whether by offering a tour of online banking features or serving up personalized product recommendations based on criteria selected by the visitor.

Subtle elements of delight are woven throughout the site — for instance, when a visitor hovers over a text link, the underline becomes an undulating wave, echoing Marine’s logo.

OBJECTIVE 3

Converting prospects to members

All product pages include clear next steps, whether it’s to open an account, apply for a loan, schedule an appointment, or reach out via phone or email. A prominent “Open an Account” page makes a compelling case for becoming a Marine member, outlining member benefits, key differentiators, social proof, and five simple steps to get started. On the Community Impact page, a custom-designed Statement of Beliefs clearly articulates what sets Marine apart.

By the numbers

In the first three months after launch, more visitors were coming from search and engaging for longer periods of time.

9.3% Increase in average engagement time
8.8% Number of active users

Sound Credit Union

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Trailhead Credit Union

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Embold Credit Union

We were tasked with bringing Embold's new name and brand to life, and we weren't afraid to be bold about it.

Marine Credit Union

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