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Case Study

Call Federal Credit Union

Call Federal is a good call for friendly, local banking. The credit union needed a user-friendly, personalized website that put its members first. 

Call Federal Credit Union Website Homepage Award Icon

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About Call Federal Credit Union

on has been making a positive impact on the lives of its members and community since 1962. 

Here’s a snapshot of the credit union at the time of the website launch in January 2025.

  • $509K Asset size
  • 9 Number of branches
  • 28K Number of members
Greta Kidd

“PixelSpoke is invested in the credit union space. They want to learn more to better serve its credit unions with the latest technology. They are an extension of your digital team.”

Greta Kidd
Director of Marketing and Outreach
Call Federal Credit Union

About the project

From the outset of this project, we worked with the Call Federal Credit Union team to identify three primary goals for the website redesign: 

1

Grow loans and deposits

Read Grow loans and deposits
2

Tell the Call Federal story

Read Tell the Call Federal story
3

Simplify and make it easy

Read Simplify and make it easy

OBJECTIVE 1

Growing loans and deposits

All product pages include clear and intuitive next steps, whether it’s to open an account, apply for a loan, or talk to a team member. Guided selling options help visitors choose the best-fit options based on criteria they select, and interactive calculators pull the most updated rates to help visitors estimate potential monthly payments before making a buying decision.

Call Federal Credit Union Website Auto Loan Calculator

OBJECTIVE 2

Telling the Call Federal story

Dual homepage functionality offers custom versions of the homepage based on whether or not visitors have previously logged into online banking. This allows Call Federal to tailor its messaging to members and prospects, focusing more on what sets Call Federal apart from other institutions on the prospect-facing homepage and using the member-facing homepage to highlight how Call Federal can support its members’ financial journeys and the credit union’s impact in the community. A comprehensive “Our Story” page delves into the credit union’s mission, values, impact, and history.

 

Call Federal Credit Union Website Brand Highlights Component

OBJECTIVE 3

Simplifying and making it easy

Whether visitors are looking for information about a product or service, are ready to apply for a loan or open an account, or need to find a nearby ATM, the site’s revamped and highly intuitive navigation gets them where they need to go. Rates are easily located on a dedicated page and integrated on relevant product pages. Visitors can also click on “Apply for a loan” and “Pay a loan” from the utility navigation to easily apply or pay online, or find another option that meets their needs.

 

Call Federal Credit Union Website Guided Selling

By the numbers

In the first three months after launch, active users were viewing more pages and engaging with the website for longer periods of time. 
  • 12.4% Increase in views per active user
  • 26.6% Increase in engagement time per active user
  • 15.0% Engagement time per active session

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