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Case Study

Corda Credit Union

A new website with heart.

Corda Homepage Screenshot Award Winner

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About Corda

With a mission to be partners in a successful future with its members and employees by providing caring financial services and community support, Corda Credit Union (formerly Linn Area Credit Union) has been serving Iowans since 1935.

Here’s a snapshot of the credit union at the time of the website launch in May 2024.

  • $692M Asset size
  • 4 Number of branches
  • 25.8K Number of members

About the project

We had three main objectives:

1

Bring Corda’s new brand to life

Read Bring Corda’s new brand to life
2

Deliver a compelling digital experience

Read Deliver a compelling digital experience
3

Equip the team for success

Read Equip the team for success
Stasi Hamblin

We have been thrilled with our new website, it's aesthetic, user-friendly, and extremely easy to update. Plus, everyone at PixelSpoke is very knowledgeable and helpful!

Stasi Hamblin
Marketing Coordinator
Corda Credit Union

OBJECTIVE 1

Bringing Corda’s new brand to life

Corda’s new brand has a lot of heart, reinforced by the website’s bold color palette and friendly copy. Powerful and authentic photography helps to tell Corda’s story of connection and community. Subtle hover animations on buttons and text links highlight important calls to action and create engaging movement as visitors navigate the site.

Corda Credit Union credit card page on website

OBJECTIVE 2

Delivering a compelling digital experience

Whether visitors are looking for information about a product or service, are ready to apply for a loan or open an account, or want to explore financial education resources, the site’s revamped and highly intuitive navigation gets them where they need to go. Its robust Member Assistance section answers frequently asked questions, and a new and improved blog keeps visitors up to date on the latest news and financial wellness tips.

Corda Credit Union Member Help on Mobile

OBJECTIVE 3

Equipping the team for success

The Corda website is built using flexible WordPress templates that empower the marketing team to update rates, product pages, photos, blog, and other information as needed. Moving forward, Corda and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of Corda members.

Corda Auto Loans

By the numbers

In the three months after launch, more visitors were finding the site via search. Visitor were also spending more time on the site and interacting with it more.  
  • 39% Increase in engagement time
  • 40% Increase in organic search
  • 32% Increase in engaged sessions per visitor

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