The Excitement is Mutual: Mutual CU's New Website Unveils Its New Brand

We are excited to announce the launch of Mutual Credit Union’s new website! 

Founded in 1931, Mutual CU currently serves over 42,000 members across counties and parishes in Mississippi, Alabama, Louisiana, Arkansas, and Tennessee. From the outset of the project, PixelSpoke worked with the Mutual CU team to identify three primary goals of the website redesign: 

1. Unveil and generate excitement around its new brand

2. Design for engagement and conversion

3. Support members in their financial journeys

Unveiling and generating excitement around its new brand

It’s unlikely that Mutual CU’s website will get confused with that of another financial institution.  A bright, clean, and consistent color scheme gives the site a unique look and feel, while design motifs reinforce Mutual CU’s brand, including imagery cropped in shapes and at angles that reflect its logo. Meanwhile, carefully curated copy maintains a welcoming and consistent tone throughout. 

Designing for engagement and conversion

Mutual CU’s new website is high-speed, user-friendly, mobile-optimized, accessible, and secure. Whether visitors are looking for information about a product or service, are ready to apply for a loan or open an account, or need to find a nearby ATM, the site’s revamped navigation gets them where they need to go. A prominent “Open an Account” page makes a compelling case for becoming a Mutual CU member, outlining member benefits, key differentiators, and clear steps for joining.

Supporting members in their financial journeys

It's clear from the start that members are the heroes of the Mutual CU story. The website’s friendly tone, helpful resources, and invitations to call or stop by a branch reinforce this positioning. Its blog offers financial advice, including comprehensive ebooks for first-time home buyers, auto buyers, and more. Frequently asked questions are included on relevant product pages and consolidated in a robust “Help” section. For members who prefer to do their banking in person, a revamped location and ATM finder helps visitors easily locate nearby branches and fee-free ATMs.

Moving forward, PixelSpoke and Mutual Credit Union look forward to continuing their partnership to further evolve the website, support the credit union’s digital marketing and analytics strategies, and better support the financial well-being of Mutual CU members.