Since its founding in 1952, Neches FCU has a deep history rooted in serving members of Southeast Texas. With over $1 billion in assets, the credit union is committed to strengthening the financial lives of its members.
From the outset of the project, PixelSpoke worked with the Neches FCU team to identify three primary goals of the website redesign:
- Create a personalized, self-service digital branch
- Tell the Neches FCU story
- Equip the team for success
Creating a personalized, self-service digital branch
We set out to create an intuitive user experience that effectively converts new members and support existing members. Whether visitors are looking for information about a product or service, are ready to apply for a loan or open an account, or need to find a nearby ATM, the site’s revamped and highly intuitive navigation gets them where they need to go.
All product pages include clear next steps, whether it’s to open an account, apply for a loan, or talk to a team member. Guided selling options help visitors choose the best-fit options based on criteria they select, and interactive calculators pull the most updated rates to help visitors estimate potential monthly payments before making a buying decision.
Telling the Neches FCU story
A visually striking, lightly animated component on the homepage focuses on what sets Neches FCU apart, including its member-first approach and strong community focus. Instead of routing visitors directly to a form without any surrounding context, the website’s robust “Open an Account” page clearly lays out why the banking experience with Neches FCU is different from your typical bank, highlighting its local expertise and unparalleled accessibility.
Equipping the team for success
The Neches FCU website is built using flexible WordPress templates that empower the marketing team to update, create, and schedule content as needed. Melissa Mizer, Marketing Supervisor at Neches FCU, said, “Working with PixelSpoke on our new website was an absolute pleasure. Their knowledgeable team was incredibly detail-oriented and collaborative throughout the entire process. They delivered a site that’s not only user-friendly but truly beautiful, and we are incredibly proud of it. Everyone at PixelSpoke made what could have been a stressful project feel easy and enjoyable.”
Moving forward, Neches FCU and PixelSpoke look forward to continuing their partnership to further evolve the website, measure its success against established key performance indicators, and better support the financial well-being of Neches FCU members.
