We’re thrilled to announce the launch of United Teletech Financial Federal Credit Union’s brand new website!
United Teletech Financial is a not-for-profit financial cooperative serving members and their families since 1967. Originally chartered to serve the needs of Bell Labs employees, membership to United Teletech Financial is now open to any person who lives, works, worships, attends school or volunteers in Monmouth and Ocean counties and portions of central Middlesex County.
At the outset of the project, we worked with United Teletech Financial to identify three main project goals:
- Build United Teletech Financial’s brand as a force for good
- Create a digital storefront
- Look to the future and don’t stagnate
Building United Teletech Financial’s brand as a force for good
Instead of overwhelming the visitor with flashy promotions, United Teletech Financial’s new homepage focuses on what makes the credit union unique and how it differs from a big bank. While still providing essential information about core products and rates, the homepage makes the prospective member the hero by focusing on their dreams and goals.
Creating a digital storefront
United Teletech Financial wanted to ensure that its new website was SEO-optimized and offered intuitive, seamless ways for a member or prospect to take the next step. The product pages are built to not only rank well in search results but also to maximize conversions. With integrated forms for visitors to quickly get started applying for products online, United Teletech Financial succeeds in capturing contact information up front so they can reach back out and ensure that visitors complete the application process.
Looking to the future
The website is secure, ADA compliant, and is built using flexible WordPress templates that empower United Teletech Financial’s marketing team to update rates, product pages, photos, community news, and other information as needed. Moving forward, United Teletech Financial and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of United Teletech Financial members.
Want to see more beautiful credit union websites? Check out our case studies.