Melina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses how Verity is engaging their members by being hyper-local. She presents a positive way to view large competitors and reminds us that we can avoid day-to-day doldrums and make more authentic connections by focusing on the “why.”
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• 31 min
Getting Hyper Local
The Remarkable Credit Union
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