How Trailhead Credit Union Became Remarkable

Kim Faucher, VP of Marketing at Trailhead Credit Union, shares her story of how a small, struggling, and unremarkable credit union transformed itself into the darling of the industry, reversed years of negative growth, and became a model of member engagement and financial performance. Kim shares her learnings from their complete rebrand around what you should and shouldn’t do if you are considering a similar path, and her marketing philosophy for copying great retail brands — not just credit unions.

  • 26 min

How Trailhead Credit Union Became Remarkable

The Remarkable Credit Union

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