UMe Credit Union: Winner of a 2022 Davey Award and a 2023 CUNA Diamond Award
U + Me = UMe. That’s what UMe is all about. UMe is not your typical financial institution—and they like it that way. Based in Burbank, California UMe Credit Union was chartered by a group of Burbank Unified School District teachers in 1940. A lot has changed since its humble beginnings, but they’re proud to continue a tradition that’s built on real people.
Here’s a snapshot of the credit union at the time of the website launch in February 2022:
Over $300 million
Number of branches
Number of members
Field of membership
Anyone who lives or works in Burbank, CA
Working with you all has been an absolute joy. And the website we all created together is truly something special. I love it. I LOVE IT.
— Anita Hutchinson, CMO & Vice President of Marketing
About the project
From the outset of the project, PixelSpoke and UMe identified three primary goals for the website redesign:
Stand out from the crowd
With an energetic color palette, lively copy, and playful animations, UMe’s new website boldly differentiates itself from other credit union websites. Rather than relying on generic stock photos for visual interest, UMe’s website makes use of stylized icons and illustrations. The homepage proclaims, “Amazing rates, friendly service, and a bow-tie wearing purple emu. What’s not to love?” UMe’s purple emu mascot makes unexpected appearances throughout the site, popping up as visitors scroll down pages to add whimsy and delight to the user experience.
Be helpers, not bankers
Financial institutions are typically not known for their sense of humor, but UMe strikes a delicate balance between taking its members’ financial health seriously while having some fun along the way. Its website copy is warm, relatable, and guaranteed to make you smile. UMe’s new Statement of Beliefs powerfully and succinctly conveys the credit union’s commitment to empowering its members and developing authentic relationships. In fact, “U + Me” is embedded in its very name. The website also includes helpful custom calculators, which automatically pull from current rates to assist members in estimating their loan payments, and a Glossary of Banking Terms, which demystifies the language of finance by defining hundreds of words that are ubiquitous on financial websites but not necessarily understood by the public at large.
Empower the UMe team
UMe’s new website is built using flexible WordPress templates that empower the UMe marketing team to update rates, product pages, photos, community news, and other information as needed. UMe looks forward to continuing to evolve the website and inspiring its members to say, “WOW!”
By the numbers
In the three months after launch…
Clicks to become a member increased by62.5%
Average page load time decreased by21.5%
Average session duration increased by13.3%