Lafayette Federal Credit Union
Lafayette Federal needed a top-notch website to match its top-notch service.
About Lafayette Federal
Since 1935, Lafayette Federal has sought to provide members with a safe and convenient place to save, and to offer deposit and loan accounts at rates and terms more favorable than those of other financial institutions.
Here’s a snapshot of the credit union at the time of the website launch in April 2023:
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Asset size
$1.8B
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Number of branches
8
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Number of members
56,000
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Field of membership
District of Columbia, Maryland, and Virginia
From day one, working with PixelSpoke was a smooth experience. They were aligned with our vision to offer an improved, yet familiar site that remained true to our brand while boosting the online experience. We are pleased to have collectively accomplished this and more — banking with our credit union is more convenient and accessible than ever before.
— Andrew Doepping, VP of Member Relations & Marketing
About the project
The redesign project aimed to: 1) Streamline and upgrade the user experience, 2) Drive engagement and cross-selling, and 3) Create a partnership for continual improvement.
Streamlining and upgrading the user experience
Whether a visitor is searching for a new product or service, looking to get in touch, or browsing Lafayette Federal’s extensive learning center, the new site’s streamlined and highly intuitive navigation gets them where they need to go. Other site enhancements include an upgraded search function and a seamless mobile experience. To help visitors get started, the homepage features a new launch tour module, offering a step-by-step guide through the new site’s key features and functionalities.
Driving engagement and cross-selling
Lafayette Federal’s new website encourages interactivity with benefit-based guided selling tools on product pages that help guide visitors toward the best-fit product options, as well as interactive calculators that automatically pull from the website’s rates tables to help inform buying decisions. Other exciting new features include chat functionality, an upgraded branch and ATM locator, and an animated component on the “Open an Account” page that walks visitors through the Lafayette Federal difference.
Creating a partnership for continual improvement
The website is built using flexible WordPress templates that empower the Lafayette Federal marketing team to update rates, product pages, photos, blog, and other information as needed.
In the three months after launch...
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Average engagement time increased by
60% -
Pages viewed per visitor increased by
45% -
Engaged sessions per visitor increased by
42%
