Partnering for a better future
Del Norte Credit Union (DNCU) Website Redesign: Winner of a 2021 Davey Award
DNCU is in the business of improving lives. Chartered in 1954, DNCU serves members throughout New Mexico and the United States. Here’s a snapshot of the credit union at the time of the website launch in October 2020:
Over $700 million
Number of branches
Number of members
Field of membership
14 counties across New Mexico
I think your approach to website redesign is unique, smart, efficient and is what all third-party relationships should be like!
— Diego Munoz, AVP of Brand Marketing & Communications
About the project
DNCU needed a new website to not only seamlessly integrate its robust suite of digital services and tools, but also to better support its members in outlying communities and to share the tangible ways that DNCU has impact its members’ lives. Here’s how we worked with the team to create a beautiful website that brings DNCU’s core mission to life.
Seamlessly integrating a robust suite of digital services and tools
Whether using a desktop, tablet or phone, visitors to DNCU’s new website can enjoy a cleaner, simpler look with easy-to-use navigation; relevant rates and FAQs; pathways for joining and applying online; and interactive tools for calculating loan payments. The site also offers an overview of educational resources from DNCU’s financial wellness partner, GreenPath, as well as a comprehensive blog.
Support outlying communities by facilitating personal connections
The homepage clearly outlines the many ways that the DNCU team is committed to supporting its members “24 hours a day, 7 days a week.” Compelling videos on the “Who We are” page humanize the credit union and demonstrate its leaders’ passion for the cooperative, for DNCU members, and for the credit union’s mission of Improving Lives.
Capturing and telling stories of improving lives
Throughout the site, testimonials, photos, and stories from real members show visitors how DNCU fulfills its mission. Impact numbers further reinforce DNCU’s clear commitment to its members and community, and a “Community Engagement” section of the blog showcases the depth and breadth of the credit union’s to improve the lives of everyone, not just members, in the areas it serves.
By the numbers
Avg time on page increased by107%
Site speed increased by28%
New users increased by22%