Capturing the soul of a credit union community
DC Credit Union Website Redesign
Over $58 million
Number of branches
Number of members
Field of Membership
DC government employees and residents who live and work in three DC neighborhoods
You get us. You’d probably get us no matter who we were because your learning process is thorough and you are open to seeing the best in us.
— Carla Decker, President & CEO, DC Credit Union
Bold, inclusive messaging
Generic, bland language was no match for DC Credit Union’s warmth and passion. The Voice & Messaging Platform we created is all about accessible, friendly, and supportive communication that reinforces the brand promise of “people over products.” Since DC Credit Union is devoted to working with people who are used to hearing the word “No” from financial institutions, we put emphasis on words rarely heard in banking, like “Yes,” “Vulnerable,” “Justice,” and “Respect.” The messaging is focused on empathy and empowerment instead of platitudes and sales.
Real interviews, real faces
We went on a mission to reach members! We set up shop in a branch, photographed real members, and interviewed them about their experiences with DC Credit Union. With these stories on the site, the credit union’s commitment to community, diversity, and equity shines through.
User experience that centers the member
DC Credit Union’s new website (and name!) reflect its commitment to helping people where they’re at in their financial journey—it’s easy to use, ADA compliant, and all about the member! Whether using a desktop, tablet or phone, visitors to DC Credit Union’s new website can enjoy a cleaner, simpler look with easy-to-use navigation and robust product pages featuring relevant rates, calculators and FAQs.