Conversion rate optimization expert Jon MacDonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales and how to let your members tell you how to sell them more online. Plus, hear why he thinks…Read more Best Practices are for Beginners: The Secrets of Website Optimization — Podcast
There was so much great material in Laura Woods’ interview that we just couldn’t cut it down! We split it into two podcasts, and we’re excited to share Part Two with you today. With more of her trademark fire, today Laura discusses…Read more Marketing with Passion and Effectiveness: Part 2
Laura shares her lessons from her innovative “Dreams” marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding loans that are A credit rated, and why empathy, vulnerability, and a…Read more Marketing with Passion AND Effectiveness: Part 1
Tansley Stearns, Chief Impact Officer at Filene Research Institute, joins the podcast to discuss the importance of live observational research in discovering what members really want. You’ll learn about a metric that may be more predictive than NPS, why Tansley believes iteration…Read more Discover What Members Really Want – Podcast
Jim This, a strategic planner with over 20 years experience guiding credit unions in their strategic thinking, offers his insights about how to create a remarkable member experience, why being small is not the same thing as being local, marketing to millennials, and specific examples…Read more Confessions of a Credit Union Strategic Planner — Podcast
Jonathon Hensley, a well-known expert on the implications of accessibility for the handicapped in the digital world, joins us to share best practices and opportunities from the coming legislation for the web. In this podcast, you’ll learn about why designing your online…Read more The ABCs of ADA Online for Credit Unions
Economist Mike Wilkerson joins us to talk about the economic forecast for 2016 and what it means for you. He shares his exclusive research on the economic impact credit unions have in their communities and discusses how the shrinking middle class and sharing…Read more The Economic Trends Shaping the Future of Credit Unions — Podcast
Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union’s value proposition from products to financial wellness. He explains how McGraw Hill FCU created innovation within the credit union…Read more Leading with Financial Wellness – Podcast
Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions — serving the underserved. He explains how proper management can reduce chargeoffs and help members…Read more A Tale of Two Loans: Why You Are Marketing Your Loan Products Incorrectly – Podcast