Your website and associated digital tools are now more critical than ever. Some of our clients have been asking us: Where on our website can we highlight our contingency plans for the coronavirus? How can we reassure members? How can we best…Read more COVID-19 Communications: How to Communicate Quickly and Effectively to Your Membership
This piece, written by our CEO Cameron Madill, was originally published in B The Change. In late 2016, I met an unusual character at a business networking event. Blake Jones is the co-founder of Namaste Solar, a 15-year-old Certified B Corporation solar…Read more 5 Reasons Our B Corp Became a Worker Cooperative
This piece, written by our CEO Cameron Madill, was originally published in the Credit Union Times. When was the last time you felt anxious? You know the feeling: stomach churning, unable to focus, and pursued by a nebulous but frightening vision of the…Read more Technology & Anxiety: When Automation Isn’t a Good Thing
This piece, written by our CEO Cameron Madill, was originally published in the Credit Union Times. Pop quiz: What are the Credit Union International Operating Principles? Hopefully you can name them, but chances are, many of your employees and members can’t. Having visited…Read more 6 Ways for Marketers to Leverage the Credit Union Operating Principles
This post originally appeared in CU Insight. You’ve probably heard of marketing automation, and you may already be dabbling in it. But chances are, the prospect of implementing a comprehensive marketing automation strategy makes you feel overwhelmed. You’re not alone. According to…Read more 3 Easy Ways for Credit Unions to Get Started with Marketing Automation
This piece, written by our CEO Cameron Madill, was originally published in the Credit Union Times. Let’s be honest. Many credit unions’ financial wellness initiatives, though well-intentioned, tend to fall flat. As a credit union advocate in the digital marketing space, I…Read more 3 Financial Wellness Programs That Really Work
This article was originally published in CUInsight on May 14, 2019. Is it time for your financial institution to take a stand? Many credit unions give generously to local nonprofits, but it is one thing to support local high schools and quite…Read more Are You Ready to Take a Stand? Three Ways Financial Institutions Can Leverage Social Media to Amplify Impact
This piece was originally published in CUInsight on Feb 12, 2019. Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s…Read more 6 Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner
We wrote this piece for The Financial Brand, which features some great examples from our clients, including Trailhead Credit Union. Large financial institutions have the advantage when it comes to SEO. But the confined geographic reach of community banks and credit unions…Read more 6 Simple Local SEO Tactics Financial Marketers Can Use Today