---
title: "The Relevant Credit Union: How to Define Your Target Market - PixelSpoke"
description: Ben Stangland and Charlotte Boutz-Connell of Weber Marketing join The Remarkable Credit Union podcast to discuss how credit unions can define their target markets.
---

[PixelSpoke Blog ](https://www.pixelspoke.coop/blog)

# [The Relevant Credit Union: How to Define Your Target Market - PixelSpoke](https://www.pixelspoke.coop/blog/marketing-strategy/relevant-credit-union-define-target-market)

 Written by [Cameron Madill](https://www.pixelspoke.coop/blog/author/cameron-madill) | Oct 19, 2017 8:56:38 PM

Cameron Madill talks to Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth. Tune in to learn why it’s important to know who to say “no” to, how to discover life events that cause members to be open to financial conversations, and what intentionally focusing on your target market looks like.

 

[View full post](https://www.pixelspoke.coop/blog/marketing-strategy/relevant-credit-union-define-target-market)

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