---
title: "Frugal Delight: How To Create Loyalty Through Simple Interactions - PixelSpoke"
description: Katharine Nester, Chief Product & Technology Officer at Ruby Receptionists, joins The Remarkable Credit Union podcast to talk about how businesses can turn simple transactions into moments of delight.
---

[PixelSpoke Blog ](https://www.pixelspoke.coop/blog)

# [Frugal Delight: How To Create Loyalty Through Simple Interactions - PixelSpoke](https://www.pixelspoke.coop/blog/marketing-strategy/frugal-delight-create-loyalty-simple-interactions)

 Written by [Cameron Madill](https://www.pixelspoke.coop/blog/author/cameron-madill) | Apr 10, 2017 6:50:54 PM

Katharine Nester is the Chief Product & Technology Officer at Ruby Receptionists, one of the 10 most admired companies in Oregon. She joined the podcast to talk about how businesses can turn simple transactions — digital and in person — into moments of magic that delight their customers, build loyalty, and increase profitability.

 

## **Cameron’s Key Takeaways**

- Delight is about anticipating someone’s needs, not just responding to them. It’s unexpected.
- Seek the unique and make the mundane exceptional – reimagine the most common interactions with members to make them delightful.
- Delight can fit in a frugal budget! It can be personal and emotional and still be inexpensive. Keep notecards at your tellers’ desks that they can use to jot a note whenever they have a connection with a member.

p.s. Have you seen Ruby Receptionists’ new website? [Take a look here!](https://www.callruby.com/)

[View full post](https://www.pixelspoke.coop/blog/marketing-strategy/frugal-delight-create-loyalty-simple-interactions)

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