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Living the Cooperative Principles

Jim Morrell

Jim Morrell, CEO of Peninsula Credit Union in Washington State, talks about what he learned by being a Division 1 basketball referee, how he drives innovation at his credit union, and how working with a credit union in Zimbabwe informed his business and impact strategy.

Cameron’s Key Takeaways

  1. Listen, serve, educate, and care. Always.
  2. Three of the cooperative principles deal with social impact: education, cooperation among co-ops, and social responsibility.
  3. Focus on products that not only make financial sense, but also change behavior