Why is it important for a credit union to adopt a multicultural marketing strategy? Perhaps more importantly, what does that even mean? Edgar Hernandez, Senior Multicultural Strategy Manager at CUNA Mutual Group, is well equipped to answer these questions. He joins the…Read more Equity is Empathy: Why Credit Unions Need a Multicultural Marketing Strategy
“Values-based banking” is becoming a popular concept, but what does it actually mean? Simeon Chapin, Community Impact Officer at Vermont State Employees Credit Union (VSECU), joins our Remarkable Credit Union Podcast to explain. VSECU is a member of the Global Alliance for Banking…Read more Race to the Top: What “Values-Based Banking” Actually Means
At PixelSpoke, we are very proud of our B Corp status. We are also proud of our CEO, Cameron Madill, for his role in building B Local PDX, a group of Certified B Corporations from Oregon & Southwest Washington working to foster…Read more 7 Ways to Help Build the B Ecosystem: Takeaways from BLD PNW 2019
This article was originally published in CUInsight on May 14, 2019. Is it time for your financial institution to take a stand? Many credit unions give generously to local nonprofits, but it is one thing to support local high schools and quite…Read more Are You Ready to Take a Stand? Three Ways Financial Institutions Can Leverage Social Media to Amplify Impact
Integrated healthcare is becoming a worldwide trend, and Allegacy FCU is taking it to the next level. Ashley Kohlrus, COO of Allegacy FCU, and Karen Sigmon-Smith, Managing Director of WellQ, join us to talk about their audacious plan to transform community health…Read more Holistic Health: Allegacy FCU’s Transformational Wellness Program
This piece was originally published in CUInsight on Feb 12, 2019. Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s…Read more 6 Questions Credit Unions Should Ask When Selecting a Cause Marketing Partner
We wrote this piece for The Financial Brand, which features some great examples from our clients Trailhead Credit Union, DC Credit Union, Point West Credit Union, and Los Alamos National Bank. While nearly all companies know they need a social media presence,…Read more 4 Ways Social Media Can Help Financial Marketers Celebrate Community
Our CEO Cameron Madill recently joined Josh Noble, Manager of Innovation at Unity Credit Union, Well Capitalized, a podcast for Canadian credit unions. Cameron and Josh discuss industry best practices, the importance of rallying for a cause, and how credit unions can…Read more How to Avoid Mediocrity and Irrelevance: Cameron Madill on Well Capitalized Podcast
Jill Castilla, the 2017 ABA Community Banker of the Year, joins us to talk about how she turned around a struggling bank through creating goodness in her community, how to implement innovative social media practices, why your ego is not your amigo,…Read more How to Turn Around a Struggling Community Bank: Jill Castilla, CEO of Citizens Bank of Edmond