If you’ve worked at your credit union for a good chunk of time, chances are you’ve been around for a rebrand (or two). Sometimes it’s a name change that inspires the rebrand, sometimes it’s a recognition that your logo and color palette…Read more Most Credit Union Rebrands Overlook This One Crucial Thing
When it comes to the climate crisis, do credit unions have a role to play? It’s a valid question in a polarized world. For some members, the topic is a “no brainer”—an issue your credit union must take a stand on. Others might feel…Read more 3 Ways to Market Clean Energy Products to Your Members
I have yet to meet anyone who loves to floss…and no one less so than my father 🤣. But since we all know it’s important to prevent gum disease and cavities, many of us do it anyway, if somewhat grudgingly. We know…Read more Prevent Digital Decay: 7 Practices to Optimize Your Website’s Health and Longevity
Which is more important to the success of your credit union—heroes or habits? The notion of a hero is certainly tantalizing at first glance. Who doesn’t love the idea of overcoming impossible odds to make something great happen? Proving the naysayers who…Read more Why Habits, Not Heroics, Are Key to Credit Union Success
In my early days of working with credit union clients, I attended my first credit union trade show in my capacity as a board member. As I mingled with other attendees and went to sessions, I was struck by how frequently the…Read more Can Credit Unions and Vendors be BFFs?
What do credit union marketers have to do with employee retention and engagement? A lot, according to Teshia Davis, VP of People at SECU. Teshia joins our Remarkable Credit Union podcast to talk about how SECU has navigated the Great Resignation by…Read more Appreciate, Advocate, and Align: Lessons from The Great Resignation
As I started to write this story, my thoughts were focused on the many ways the uncertainties of Covid have impacted credit union marketing efforts over the past few years. But I soon discovered great advice from a somewhat unlikely source: a…Read more Marketing Effectively When Uncertainty Becomes the Norm
It’s been a rough start to another uncertain year. If there’s anything we can count on, it’s that all of us are hungry for meaningful connection. For all its challenges and potential perils, social media, like banking, can be a force for…Read more What We Learned by Examining 40 Credit Union Social Media Campaigns from 2021
We’ve all seen the “Big Check” photos. Credit unions commonly post them to their websites and social media accounts to demonstrate their commitment to the community. While these photos are a nice way to show your members that you’re supporting great causes…Read more Beyond the Big Check: How to Engage Members Around Community Giving