Economist Mike Wilkerson joins us to talk about the economic forecast for 2016 and what it means for you. He shares his exclusive research on the economic impact credit unions have in their communities and discusses how the shrinking middle class and sharing…Read more The Economic Trends Shaping the Future of Credit Unions — Podcast
Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union’s value proposition from products to financial wellness. He explains how McGraw Hill FCU created innovation within the credit union…Read more Leading with Financial Wellness – Podcast
Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions — serving the underserved. He explains how proper management can reduce chargeoffs and help members…Read more A Tale of Two Loans: Why You Are Marketing Your Loan Products Incorrectly – Podcast
Melina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses how Verity is engaging their members by being hyper-local. She presents a positive way to view large competitors and reminds us…Read more Engaging Members by Getting Hyper Local – Podcast
A lot has changed since the 1990s. Back then, websites functioned much like digital flyers — static pages that described a company and its services, perhaps with a few links to more static pages with further information. Now websites are a tangle…Read more 5 Ways Your Website Should Perform Like a Digital Branch
Jeff Stephens, a leading expert on financial services branding, joins us to discuss his career in branding financial institutions. Jeff discusses how to market to your members using all 5 of the senses, how the long tail is changing financial institutions, and…Read more Experiential Marketing and The Long Tail – Podcast
Eric Gregg, a leading expert on NPS, discusses his insights on how credit unions can succeed with a Net Promoter Score® program — and how they can fail. Eric explains how to implement a service recovery program to delight unhappy members, his…Read more How to Win by Creating Raving Fans with Net Promoter Score – Podcast
Kim Faucher, VP of Marketing at Trailhead Credit Union, shares her story of how a small, struggling, and unremarkable credit union transformed itself into the darling of the industry, reversed years of negative growth, and became a model of member engagement and…Read more How Trailhead Credit Union Became Remarkable – Podcast
Time for Part 2 of the conversation with Ron Shevlin, a leading research expert in credit unions and banks. He shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means…Read more Finding and Hitting the Marketing Bullseye for Credit Unions Part 2 – Podcast